Brand Identity + Website

Designing a brand identity for a deep-tech AI startup.

RAEMOX delivers AI models for edge devices. When they came to us, they had a product, a vision, and no brand. We built the identity from ground zero.

Client
RAEMOX
Type
Brand + Web
Role
Solo Designer
Year
2025
RAEMOX Website Design Hero Section Showcase
The Problem

A new AI startup with no identity and no web presence

RAEMOX operates in a technically complex, niche space. AI inference at the edge. Their audience is CTOs and business decision makers who can spot an unserious brand immediately. They had no logo, no visual language, no web presence. The challenge wasn't just making something that looked good. It was making something that instantly communicated credibility to a highly technical buyer.

Approach & Thinking

How I approached it

01Studied the competitive landscape including references like RunAnywhere.ai to understand visual conventions in the edge AI space
02Mapped out the target audience. CTOs and BDEs who evaluate trust fast and have zero tolerance for vague positioning
03Set the brand direction as sharp, technical and minimal. Credible without being cold or unapproachable
04Structured the website around how a technical buyer actually makes decisions. Awareness, understanding the product, then action
The Work

Brand identity

The logomark is built on a geometric R — structured, precise, and technical. The purple accent adds a signal of active intelligence without softening the overall sharpness of the brand.

RAEMOX Logo - Dark Version Variation RAEMOX Logo - Light Version Variation RAEMOX Logomark - Deep Tech AI Style RAEMOX Logomark - Edge Computing Branding

Website

The website was built to speak to a technical buyer. Clear hierarchy, proof-led sections, and a direct path to action.

Full Landing Page Design for RAEMOX startup
Outcome

What was delivered

A complete brand identity including logo system, color palette and usage guidelines
A full website positioning RAEMOX as a credible AI company ready for investor and customer conversations
Everything built to speak directly to the CTOs and BDEs they are going after
Client Success
“Proximity transformed our technical vision into a premium brand that actually speaks to our buyers. Their ability to bridge the gap between complexity and clarity is rare.”
Devansh Shukla Founder, RAEMOX

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